When Google announced that it had acquired Fitbit last November, it seemed a perfect fit for the smartwatch maker, but there’s still plenty of factors to ponder.
I understand what everyone is upset about, but allow me to play devil’s advocate.
With Fitbit’s fall from the wearables throne in recent years, is the company now looking to its services to help it rise again?
The smartwatch market has exploded in recent years and the two companies that are going head-to-head on the healthcare front are Fitbit and Apple.
These stocks looked set to set the world alight when they first entered the scene, but have surprisingly faltered in recent years, and we want to understand why.